As a consultant, I have walked into many small companies on that first day and wondered what the next few weeks would be like. Every company is different and just about every job has had a different set of requirements and objectives. But, when I push aside the differences, I see some common threads. When it comes to small businesses, especially the 25 people or less kind, I have found that we have to sometimes get back to basics in order to move forward.
So, I thought I would share the top 10 things that I would ask any small business to think about and answer.
1. What do you make/do? OK, no snickering out there – this is serious stuff. It is often very hard for small companies to specifically define and clearly state what they do/sell. You should be able to clearly define your products and/or services in a couple of sentences.
2. Who are your competitors? This is not just a list of all the companies who sell the same thing(s) you sell. It is a list of the companies who sell their similar product to the people that you think would buy your product. There is a difference and it’s important to understand it. For instance, if you sell handmade soaps, your competitors are not Proctor and Gamble, Dove, Irish Spring, etc. Your competitors are more likely to be other handmade soaps, boutique soaps, specialty companies selling organic soaps and so on. Figure out who exactly is selling in your target market – which leads me to #3…
3. Who is your customer? Who are you trying to sell to? Who wants or needs your product? Where are they and what are they like? There are not too many small businesses out there who target an entire population – so figure this out. Once you do, it makes it a lot easier to find potential customers – at least you know what they might look like!
4. Why should anyone buy from you? What is your value proposition? You cannot convince someone to buy from you if you cannot define what value you can provide. What is better about you than the other guy? What needs do your customers have that will be addressed with your product? Are you faster, cheaper, nicer, bigger??? OK – these are a whole bunch of questions – but I’m counting them as one!
5. Do you have the right people working for you? Small businesses can’t afford to have a bunch of ‘C’ players. You need to have the right people, because when there are just a few of you doing everything, you need to trust that things are being done right. Don’t tolerate incompetence – you can’t afford it.
6. Have you communicated with your employees? I always thought that big companies would be bad at the whole communication thing and that small companies would be great at it. Well, based on my experience, small companies do … Read the rest ...
Looking for some good general business books to good stuck into? Here are some of our favourites.
Customer Genius – Peter Fisk
A brilliant book to dip in and out of. As the title suggests, the focus is entirely on customers – really understanding them, building solutions for them and leading a business that centres on your customers. Lots of great live examples from businesses and a good reminder that businesses which forget about their customer are doomed to fail.
Allan Leighton on Leadership
One of the best leadership compilations around. A mix of Leighton’s own views and interviews with other well known leaders, with some great quotes, business stories and lessons. There are also some refreshingly honest accounts of Leighton’s own early failures as a leader and manager.
How to be Brilliant – Michael Heppell
Why settle for good, if you can be brilliant? It’s a simple premise, built on Heppell’s belief that most people are capable of much more and just need to tap into those talents. This is very easy to read and gets you to focus on what you can do, right now, to make yourself better at what you do.
Unstuck – Yamahita and Spataro
Brilliantly different, this book is built for people who are stuck in work, business or life. It’s full of action points, little tools, hints, tips and quotes to help you work out why you are stuck (and give you an ah-ha moment when you realise what’s causing it) and to get you unstuck again. If you hate traditional, boring business books that take ages to read and digest, you’ll love this.
Why Work is Weird – Connor and Sears
A great description and model for the types of people you’ll come across in a typical office or business (know a Jargon Junkie or a Top Dog?). You’ll probably recognise yourself in there, and will definitely see that annoying colleague or boss that drives you mad. Most importantly the main character (“the Workdoctor”) gives simple but insightful tips about causes of the “diseases” and how to stop them.
Value Forward Selling – Paul R.DiModica
OK, it’s an American book, so could be a bit too full on for many Brits reading it. But if you can get past that, this is a really good book to focus on selling to senior people and working at Board level rather than middle management. Want a really clear way to position your business at a different level? Or simple ways to present or build propositions that go away from typical Powerpoint slides? It’s all in here, and a lot of other valuable stuff.
Bright Marketing – Robert Craven
Why should people bother to buy from you? We get hit by 4000 marketing messages every day, so how do you make yours stand out? Simple tools and techniques to get you to focus on your key messages and a great set of “crunch questions” to get you thinking.
Leadership – Tom Peters
One … Read the rest ...
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accounting training jobs in sri lanka 2017A couple of years ago, John Stossel did an undercover investigation of a government job-education plan and he found that the operation was fundamentally a scam. As workforce developers and education & education providers move forward with WIOA (Workforce Innovation & Chance Act) implementation activities, I think programs like these give fantastic models to emulate, but far more so, some great starting points for locating the correct kind of partnerships. Keep in mind, partnerships and stackablity” are important elements to a effective WIOA funded system.
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Informative and intriguing hub. The job situation is really a concern for a lot of of us. I am nearly 63 and I want to operate for a whilst longer. Luckily, I have been capable to uncover function in a number of venues given that I retired at 55 and now have an great job that is perfect for me. I should admit that I am not working solely … Read the rest ...
job training report.docEmployees development is defined as the improvement of the expertise and skills of employees within an organization by supplying them with coaching. Training in an organisation encompasses many different stages and factors. A new employee would expect to have induction coaching, even though a longer serving employee may be upskilling or participating in succession organizing. Whilst the strengthening of business culture, policies and process can advantage from instruction, on the job education is crucial to improving the overall performance of duties and tasks, leading to elevated productivity and service.
On-the-Job-Education or OJT is job instruction that happens in the function place. It has several positive aspects, but it can also have a few disadvantages if the OJT is not planned and executed appropriately. It is element of a college curriculum that aims to train and orient students about the perform and their future profession. It is very essential not only to teach students their selected career but to show students the reality about functioning.
At the same time, a portion of the project – irrigation tech instruction – itself morphed into a exclusive student internship plan, with Pasadena Water & Energy paying student trainees to supply irrigation technique design and style, repairs, and audits. The students now preserve irrigation systems for John Muir High School and 28 other schools. All this occurred via a special convergence of individuals and resources in just a tiny more than a year.
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Opportunities for interested men and women to locate fulfilling careers are everywhere. A single of the most typical ways in which folks uncover their life’s career is through word of mouth. Often, folks hear of job openings from family members, close friends, or possibly co-workers at a present job. Numerous other resources for discovering profession possibilities are also offered. Sources such as newspaper classified ads, news journals, and other sorts of trade publications contain “assist wanted” sections in which employers are browsing for applicants with specific abilities or knowledge. Employment agencies are also well-known sources for finding out about career possibilities that are obtainable. The articles integrated herein relate to profession choices and job possibilities.
I pondered the inclusion of veterans in the group NOT getting permitted to advantage from the job education plan-it did not compute. War is constantly … Read the rest ...
No matter whether you are a classroom teacher, a school administrator, a curriculum specialist, or the director of an out-of-college time plan, you’ll come across sources to assist you correctly use educational media to create math and literacy skills in young children. These colorful, animated games created for computers, tablets, and phones make it easy and entertaining for kids to practice basic math and reading expertise at residence or on the go. Decide on from hundreds of educational games that use colorful animations and music to bring crucial lessons to life in our math games , multiplication games and reading games.
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